Consumer behaviour

Mapping consumer behavior involves looking at what, how, where, when, and why people buy. Analyzing consumer behavior delivers relevant insights that form the basis for developing product or communication proposals. They also underpin the creative briefing given to the advertising agency.

Initial Concept offers various studies for investigating consumer behavior. These studies offer a distinctive combination of insights based on both actual and surveyed behavior.


Target Audience Analysis

Concept Test

In-Home Product Test

Media Consumption Study

Customer Journey