Initial Concept's Concept Test is a tried-and-tested study that you'll need if you want to understand the potential of your concept, or your new product or service.
Using a scientific model, Initial Concept assesses the viability of your concept. This model also draws upon a great deal of qualitative feedback. The study goes further where others fall short. Initial Concept will also calculate the potential for you in terms of sales volumes.
In short, it gives you a well-founded report that you can use to make subsequent strategic decisions.
Please get in touch with us if you want to learn more and we will be happy to help.