Target Audience Analysis

Target audience analysis provides insights into who your (potential) target audience is, what the people in your target audience do and think about, and the best way for you to address them and win them over. A target audience analysis differs from a U&A study in that it offers broader insights into the lives of your target audience and is less focused on a particular category. The insights from a target audience analysis help you to develop your marketing and communication strategy. 

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