Your prototype is ready to launch on the market, and you want to test it on your target audience. But how?
Initial Concept can help with an in-home product test. Your target audience tests the product for a certain period in their own home environment.
This not only provides you with better insights into the functional and emotional aspects of your product, but also allows you to understand the viability of the product and its success factors.
Please get in touch with us if you want to learn more and we will be happy to help.