The Usage & Attitude study (U&A) provides you with extensive information about usage and purchasing behavior, as well as attitudes toward your brand and the category that the brand occupies. The insights from this study serve as input for your marketing and communication strategy. U&A studies can be used for new products, product development, repositioning, or for determining your communication concept. 

Please get in touch with us if you want to learn more and we will be happy to help.

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