Brand Communication

Brand communication is strongest when it is consistent, relevant, engaging, and clear. To achieve the best results, you need to start by developing a strategy. If you don't do this, there is a good chance that your communication channels won't be aligned – or even worse, that your communication efforts will achieve nothing at all.

Initial Concept can help you with every aspect of your communication strategy. We provide you with research-based insights that help you make the necessary strategic and financial decisions to successfully communicate a strong brand. Initial Concept has experience in both measuring and understanding brand communication.

To measure the effectiveness of your communication, Initial Concept offers a range of tools, including the following:

Communication Proposition Screener


Campaign Optimizer