Initial Concept's Pre-Test is a quantitative study undertaken before the start of your campaign that aims to identify whether your communications stand out, how they come across, and whether they transmit the right message to the target audience.

The outcomes are compared with the results from our extremely broad benchmark. The insights generated by the Pre-Test provide you with concrete information that allows you to continue optimizing your communications, thus helping you to optimize the potential of your communication campaign before it launches.

Please get in touch with us if you want to learn more and we will be happy to help.

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